Marketing Content Examples For B2B Businesses

The best marketing content is emotionally charged. It gives new ideas and perspectives to help solve problems.

If it's a compelling video or an in-depth white paper, the best marketing content provides value for its viewers and achieves its branding goals. These eight examples of brand-name digital content marketing that is effective can be a great way to learn.

Blog Posts

Blog posts are a good method for businesses to share their thoughts, experiences and stories. They can be informative or cover any subject. They may contain videos, images or even audio to make the content more interesting and improve the on-page search engine optimization (SEO).

Creating high-quality blog posts starts by conducting market research to discover and confirm a few important facts about your readers. Once you know your audience and their interests, you can start brainstorming and writing.

Common types of blog posts are listsicles, how-to articles infographics, curated collections and more. These types of blog posts will ensure that your website is brimming with variety and has the quality your visitors expect from you.

For example, a how-to blog post can teach your readers a new skill and help them resolve any issue they're facing, which makes it a valuable piece of marketing content to keep your audience entertained. A curate collection is a specific type of listicle blog post that includes numerous real-world examples in order to demonstrate an idea. This kind of blog post could also be utilized as a tool for marketing to boost brand awareness and credibility.

Case Studies

Case studies are not as sexually attractive as a blog post that is viral however they are one of the most effective marketing content pieces you can develop. They are great for showcasing your expertise and generating trust among potential customers. A great case study aims to help your audience solve an issue by demonstrating how your company's product or service helped another customer resolve a similar issue.

You can employ various formats of content to make your case studies more interesting with infographics and videos. Be careful not to turn your case studies into ads because this could damage the credibility of your company. Focus on creating resources that empower and inspire your readers.

You can also use case study to display testimonials from customers and user-generated content. This increases trust and makes your site more credible. UGC is particularly effective when it's backed by data.

White Papers

Contrary to feature articles and blogs white papers are generally long-form and provide a greater depth of information and research. B2B brands use them to demonstrate thought leadership or provide an unique perspective to help customers make buying decisions, understand more about their industry, or solve problems for their business.

Due to their high quality of saas content marketing company that is in-depth, they are a great method of establishing trust with readers who are not experts and positioning businesses as an authoritative source of information. They can also assist potential customers to move through the sales funnel.

White papers can take a variety of styles however the most effective ones are created to specific groups. Everything from the tone to distribution strategy must be tailored towards your ideal reader.

White papers typically provide research findings, however it's not difficult for them to get lost in theory without giving readers practical examples. Backgrounders and problem-solving papers should include some form of success stories to keep readers interested. White papers are increasingly incorporating interactive designs. They let readers filter charts and data tables to narrow down the information they need, making it easier for them to comprehend the information at a high level and move through the sales funnel.

Videos

Videos are an effective way to communicate with your customers and are an excellent tool for marketing your company in a dynamic and engaging manner. They are excellent for capturing the attention of your audience and presenting complicated concepts.

Some of the most common video types are instructional videos, demonstrations, and tutorials. These videos are created to help your customers learn about your products and services while also enhancing customer loyalty.

These videos can be used to showcase the expertise of your company and can be used as an article on your blog, or even as a part of a sales presentation. They can be a fantastic method of connecting with your target audience, particularly when they relate to current events or trends.

Whether you're releasing an animated explainer video or holding a live Q&A session testimonials are a great method to build trust with your customers and encourage potential customers to purchase your product. It is possible to ask your existing customers to record a video about their experience with your product or host an AMA session on Reddit. You can create screen-share videos as well as how-to videos that are titled in accordance with specific pain points. For instance, if you have an e-commerce solution that assists small to medium-sized businesses run their online store, you can title your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials are another form of social proof that helps people believe in a brand. They can be utilized in text or video format, and are an excellent way to increase sales and improve a company's image online.

Testimonial content is effective because it focuses attention on the needs of the customer and how a products or services helped them solve their issues. It also provides credibility to the business because it shows that other people have already utilized the product and have found it useful.

If you choose to use testimonials, be sure you include the name, title and company in order to increase their credibility. Make the testimonials as personalized as you can by adding a face. This will also help to create a bond between the consumer and the brand.

While some companies prefer to have separate testimonials pages, you can also incorporate them into other pages on your website. For example, if a testimonial mentions a particular product, you can display it on the relevant product or checkout page. This will prevent a testimonials section from being visited less than other pages, while still providing the same social evidence.

Interactive Landing Pages

Using interactive elements on landing pages increases the average visitor's engagement. This type of content will aid you in achieving your goal of converting website visitors into leads. Rather than being a static website that has the standard sign-up form and other content marketing strategy, interactive pages offer an experience that is enjoyable for your customers.

In this interactive landing page for Mooala dairy-free milk, the brand uses an approach that is playful to convey its product's benefits while keeping the customer entertained. The page includes a simple sign-up form with several options, which speeds up the process of converting further.

This interactive landing page created by TransferWise is another example. The first page uses real-world examples and social proof to convince potential customers that the service will be worth the cost. The second screen lets them to fill out an easy form to find out more about the way the product works.

For B2B marketers who sell high-end products, a landing page is an opportunity to create a list of potential leads. You can offer a no-cost ebook, webinar, a free trial, or any other content to entice your audience into signing up in exchange for their contact details.

Headache Trackers

content marketing strategies should inform consumers about headache triggers, and the best ways to treat them, during the initial stage of consideration. Examples include infographics which provide information about the top causes of headaches, or a white paper that shares proprietary research on the science behind headache remedies. White papers typically require users to supply their email address as a condition of access. This builds credibility and trust for the brand with prospective customers. Minen states that headache trackers, which allow users to monitor their stress levels and food intake, could be beneficial during the research stage. But, users should be cautious when making assumptions based on tracking data, she adds. It might not be the true reflection of the triggers that cause headaches.